LIKES MATTER
Most liked objects
on Instagram
AT MÖBELDESIGNMUSEUM in Stockholm, Sweden
How can a museum measure its visitors’ reactions to the exhibited objects? Is it possible?
How can a museum measure its visitors’ reactions to the exhibited objects? Is it possible? And if so, would it be important for the development of the museums coming displays and activities? We asked ourselves those questions and decided to try to do a survey and curate an exhibition about the results we found. In addition to open-minded conversations with visitors, we believed that the broader answer could be found via social media.
Since its start in 2018, the Museum of Furniture Studies has consistently posted design objects from the collection on Instagram at 8 pm every night. To date we have posted over 900 objects, randomly selected. The exhibition “Likes Matter” shows the followers’ reactions in the form of likes. It presents a top-100 list of the most liked objects for four years, from 2018 to 2021.
As coincidences often control our reactions this can be a superficial way of measuring popularity, but it can still indicate the type of furniture that attracts an audience on social media today. As we see it the exhibition’s top list contains some unexpected priorities.
Founder honoured at the Architects Sweden Gala 2022.
Architects Sweden, Sveriges Arkitekter, is the collective trade union and professional organisation for all architects in Sweden. On April the 7th, the association held its big event “Arkitekturgalan 2022” in various places across the country.
In Stockholm, Kulturhuset was the venue for the live-streamed event. During the event, Möbeldesignmuseum’s co-founder Kersti Sandin Bülow was awarded the title “Honorary Member of Architects Sweden”. She is honoured for her important long-lasting contributions to the development of Swedish furniture design and interior architecture in various professional roles.
From the jury’s assessment: “In all rooms where Kersti Sandin Bülow has stepped in, she has left an impression with her fervor, diligence and fearlessness. In each position, she has fought for the status of interior architecture and the conditions of interior architects. Our honorary member has extended the room of interior architects.”
Designers shown in the exhibition
Objects shown in the exhibition
Khata lounge chair
Rå Kollektion chair
Stuns lounge chair
T-Shirt chair 2
T-Shirt chair 1
Model PP 225 chair
Contradictive armchair
Betula dresser
Sven chair
Rex chair
National Geographic
Hommage à Sigurd Lewerentz
Canapé lounge chair
Aluminium chair 1
Aluminium chair 2
Ornamental but Basic
Ply lounge chair
Costes chair
Carlton shelf
Moci table prototype
Bel Air chair
PS dresser
Solfjädern chair
Red Blue Chair
Superleggera chair
Dacapo chair
Vuokko lounge chair
Ply chair
Thinking man’s chair
Krumelur lounge chair
Pernilla 3 lounge chair on wheels
Pernilla 3 lounge chair
Maria Flap table
Margareta armchair
Berlin daybed
Frate table
Flamingo armchair
Extra chair
Vilan lounge chair
Victory sofa
Victory armchair
Gestalten cabinet
Kadett chair
Spin stool
Utö table
Utö chair
Moment sofa
Moment table
Ted chair
Guide shelf
Petite chair
Skelder table
Etcetera stool
Etcetera lounge chair
M-Chair
Wien chair
Curt chair
Model 082 Orkester stool
Model 4801 armchair
Leonardo table
Lilla Alvaret table
Isokon nesting table
Concrete chair 1
Concrete table 2
Concave lounge chair
Concrete chair 2
Concrete table 1
Kröken lounge chair
Bogen table
Baking the kitchen
Cirkus sofa
Trienna armchair
Model 21 chair
Model 41 armchair
Model 403 chair
Model 70 table
Model 400 The Tank
Model 901 trolley
Model 60 stool
Model 100 screen
